Origins of MODA

"MODA is about making healthy food cool!"


The name struck me sitting in back of a packed bus as the sun began to set on a lovely evening in February 2015 along the waterfront promenade in my hometown of Sliema, Malta.


As we paused at a bus stop for an extended period of time picking up new passengers, I watched a middle-aged man through the window trying to squeeze into a jacket that was a couple sizes too small in a store called MODA Suits. Not much different than me trying to squeeze into a pair of pants in March 2010 at a big & tall clothing store. Hence MODA Nutrition was born on that bus, thus continuing my mission to help people on their journey towards heathier living. In Maltese and Italian moda means “cool” or “fashionable.” It’s my enduring passion to promote this way of eating, making the transition towards a healthier lifestyle, in vogue as I have since 2010. I invite you to embrace this lifestyle as many have successfully at MODA.


On Tony’s program, he cares more about your waistline than your wallet.


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Tony Vassallo

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